Why 2021’s not about you – how to empower your supporters and win loyalty in a volatile world
In our new Covid-19 world, the loyalty of regular donors, members and supporters to individual organisations is more fragile than ever. Yet we are also experiencing an upsurge in mass action for big causes – think Clap for Carers, or Black Lives Matter: a shift from passive consumers to passionate activists. To stay relevant, charities and associations need to reframe their role, galvanising supporters and giving them the tools, platforms and encouragement to pursue their shared goals. In this lightning talk, we’ll point the way to a new, more empowered model of supporter experience – and how the right content can help you deliver it.