Lightning Talk

Why 2021’s not about you – how to empower your supporters and win loyalty in a volatile world  

In our new Covid-19 world, the loyalty of regular donors, members and supporters to individual organisations is more fragile than ever. Yet we are also experiencing an upsurge in mass action for big causes – think Clap for Carers, or Black Lives Matter: a shift from passive consumers to passionate activists. To stay relevant, charities and associations need to reframe their role, galvanising supporters and giving them the tools, platforms and encouragement to pursue their shared goals. In this lightning talk, we’ll point the way to a new, more empowered model of supporter experience – and how the right content can help you deliver it.   


Dan Linstead, Editorial Director, Immediate Media Co

Dan is a content marketing strategist and editor who works with many major charities and membership organisations. As the creative lead for Immediate Media’s branded content division, he helps to develop effective loyalty and engagement content for clients including RSPB, WWF and English Heritage. He has a background in direct marketing and consumer journalism, including six years as editor of the award-winning independent travel magazine Wanderlust.