Lightning Talk

Safe and Sustainable, Events of the Future… 

In a world where events have now become more demanding on the organisers we will be presenting how to achieve safe events in a Covid secure way, that still meet the criteria of sustainable.  

Speaker:

Richard Smith, Sales Director, Wyboston Lakes 

Richard Smith is a member of the board at Wyboston Lakes, responsible for leading the sales strategy forward across our venues and serviced office business. 
 
Working within major venue management organisations such as the Compass Group and NEC Group, Richard has substantial experience in strategic planning, successful turnarounds of under-performing venues, leading sales teams across a diverse range of venues, creating long term commercial growth and implementing change. 
 
Previously based within the Conference Channel of Compass Group UK and Ireland, a division of the world’s largest catering and facilities provider, Compass Group, Richard’s key responsibilities included leading the sales and marketing strategy across our portfolio of large residential conference centres and identifying new commercial opportunities for the channel. 
 
Prior to this Richard spent 9 years in senior sales and business development roles at one of Europe’s leading venues, The International Convention Centre (The ICC) in Birmingham, including Head of Conference Sales and Senior Account Director.