Themed session – Digtial
Retention starts with hello – 5 steps to optimise the post donation experience
The effort of retaining donors, supporters or volunteers should be a top priority for every organisation; not-for-profits must act now or lose their competitive edge.
NFP’s need to understand that donors are in-fact customers, and they are familiar with the high levels of customer experience delivered by B2C brands.
The prime time to connect with customers is after they place an order; in the NFP world that is after a donation. Transactional messages and “after-donation” content are your most relevant and engaging comms.
This webinar will guide you through the post-donation phase, providing action points on how to smash “after-donation”, by strategising your communications.