Themed session – Digtial

Retention starts with hello – 5 steps to optimise the post donation experience

The effort of retaining donors, supporters or volunteers should be a top priority for every organisation; not-for-profits must act now or lose their competitive edge.   

NFP’s need to understand that donors are in-fact customers, and they are familiar with the high levels of customer experience delivered by B2C brands.   

The prime time to connect with customers is after they place an order; in the NFP world that is after a donation. Transactional messages and “after-donation” content are your most relevant and engaging comms.   

This webinar will guide you through the post-donation phase, providing action points on how to smash “after-donation”, by strategising your communications.  


Gavin Laugenie, Head of Strategy and Insight, dotdigital 

Gavin is an expert in the email marketing industry with over 10 years’ experience. Gav works in the UK working with brands to solve complex marketing and technology problems. Leading the problem-solving charge, helping to connect the dots between the needs, wants and desires of the customer and their marketing goals.

He has worked closely with organizations in both the B2B and B2C sectors with experience in the travel, financial and retails sectors in both the UK and US, helping clients to build their email marketing programmes to drive increased customer lifetime value, loyalty and ultimately return on investment. Gavin is often sharing latest trends and discussing key industry topics through various means including public speaking and blogging.