Lightning talk

How the British Red Cross incorporated SMS giving into its Beirut campaign to raise vital funds quickly, easily and inexpensively 

With life becoming more digital and instantaneous, it’s important to make sure you are giving your supporters the simplest way to donate. instaGiv has helped charities raise over £10.5 million within the last 10 years, with its fully integrated SMS fundraising and engagement platform. In this session, find out how the British Red Cross recently used text-to-donate as part of their Beirut fundraising campaign and exceeded their target in just 24 hours. 


 Russell Jones, CEO, instaGiv

‘Intrapreneur’ – Chief Executive Officer and Managing Director at instaGiv and at Crafty Clicks.
Previously Chief Digital Officer at Binatone, Head of Products and Services at Three UK and Co-Founder/Director at Tech2Profit and Roaming Buddy. Prior to that, delivered lots of successful, disruptive innovation during 15+ years at Unilever and Vodafone.