Themed session – Culture

Crawl, Walk, Run! 

Learn how the Art Fund is embracing technology and implementing cultural change to help them stay relevant now and in the future. 

In this session, we’ll be looking at how COVID-19 has accelerated the way Art Fund staff are adapting to meet the joint challenges of working from home and continuing to fulfil their mission to support UK museums and galleries.. 

When sales of their membership product, and hence revenue, took a nose dive in March, they pressed ahead with their ongoing investment in technology and digital transformation, to ensure they could support the sector through the crisis and hit the ground running as the sector opened up 

Mary Pitt, Head of Technical Development and Operations for the Art Fund will share her experience of how they’re ….                                                                                                                  

  • becoming more agile, empowering staff to experiment and adopting a ‘crawl, walk, run’ approach
  • educating staff to become more focussed on metrics to achieve their business objectives
  • they’re continuously evolving user journeys and drilling into their data to gain insights and identify trends to drive new marketing initiatives, support recruitment and retention and strengthen overall engagement online  


Ralph Johnson, Managing Director, Felinesoft 

Ralph is the co-founder of Felinesoft, a web and software development company created in 2002. Felinesoft has established a reputation within the charity and membership space for designing and building operational and digital solutions that enable organisations to accelerate their impact through technology. Felinesoft is a Microsoft Gold Partner and Umbraco Gold Partner and recent clients include Macmillan Cancer Support, The Royal Society of Medicine, British Association for Counselling and Psychotherapy, the Art Fund and The Landscape Institute.

Ralph is an expert in his field and through many years of experience he has gained a clear understanding and empathy of the challenges facing this sector.


Mary Pitt, Head of Technical Development and Operations, Art Fund

Mary started her career in the financial sector, designing and building systems for banks and stock exchanges in the UK and internationally.  She moved into programme management and spent four years working at The British Museum on the technology supporting everything from collections management to cloud hosting to digital asset management.  More recently she has worked for the University of Cambridge managing the ongoing evolution of their student administration services  and at the British Library, where she ran the programme of work for an international consortium archiving the web for future generations.  She has been with Art Fund for 6 years and her focus is on ensuring the organisation’s technical platforms support the innovative nature of the organisation.