Themed session – Digital

All teched up but nowhere to go?  

(Why technology alone won’t secure your digital fundraising future) 

Are you down on donations? This is practically a rhetorical question right now; a recent poll* showed that the number of people currently giving to charity is the lowest in a decade (unless you are beneficiary of Captain Tom…). 

No charity was fully prepared for the impact of Covid-19. However, those that have proved most resilient are those with the strongest stakeholder digital engagement. 

The Soil association is the UK’s leading membership charity campaigning for healthy, humane and sustainable food, farming and land use. In this session, Simon will share how their approach to digital had enabled them to combat the impact of Covid-19.  

But this is not a Covid-19 story. Simon will be focusing on what he believes to be key to their ability to respond and why investing in technology alone won’t prepare you for the future. 

You’ll hear how The Soil Association: 

  • were able to mobilise themselves in an agile manner to respond to the crisis as an employer, a charity and a business. 
  • create and maintain a culture that enables digital engagement across all key stakeholders (staff, donors, and customers) 
  • plan to secure their future through ongoing refinements and new ideas 

*civil society 


Alan Perestrello, Co-founder & Director, Trillium 

Alan leads on Trillium’s commercial strategy; he ensures that our clients’ experience matters. He’s an expert in delivering digital transformation by creating trusted and transparent relationships, teams and strategies.

Alan is dedicated to putting people and strategy before technology. He believes that the success of any technical project is dependent on this approach. He combines his expertise in the membership and charity sector with decades of IT management to support organisations create a digital mind set and deliver meaningful innovation.

Before founding Trillium with Gavin Pollock in 2010, Alan was Operations Director for eFurnace and Business Development Director at Challow. Alan graduated from the South African School of Advertising as a Media Planner, working in media agencies as a planner, buyer and strategist.

Simon Givens, Head of IT, The Soil Association

Having worked in IT for over 30 years, and after completing a BSc in Computing at Leeds, Simon began his career working for Intel during a period of international acquisition and technological growth. With a focus on service and project delivery and a strong technical background, Simon’s focus switched to establishing an ITIL service Delivery function at Hargreaves Landsdown.

Over the last 10 years, Simon’s focus has been with ethically focused organisations. Working for organisations such as such as Triodos Bank, Sawday’s publishing, and for the last 6 years as Head of Technology at The Soil Association has allowed him to bring his experience in a corporate environment to the third sector.